Demand has never been higher for British berries, but growers are warning about gloomy future
January 13, 2025
Despite demand for berries rising to record levels over the past decade, British growers say they are concerned about whether they will be able to survive the economic challenges ahead. Soaring labour, production and energy costs – along with lower-than-expected returns from retailers – could put already stretched thin businesses in jeopardy. More than 8 in 10 growers say that operating costs are outpacing revenue.
