Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact
February 10, 2025
Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its sixth year, the 2024 campaign reached 620,000 children from 2,375 primary and special schools. Over the last six years, through a combination of over £20m ($25 million) of advertising and the schools’ program, 1.7 million children from over 5,000
