All is going well for Aldi, which is increasing its footprint across the UK, rising in the supermarket rankings and winning awards in the process.
The discount retailer, fresh off a surge into the No. 4 slot ahead of rival Morrisons, recently took home three trophies at the Retail Industry Awards for environmental stewardship, online innovation and support for suppliers and value. That follows its performance at the FPC Fresh Awards in which Aldi won Multiple Fruit & Veg Retailer of the Year honors, outpacing Asda, Marks & Spencer, Lidl and others.
“Shoppers are prioritising value like never before,” Julie Ashfield, Managing Director of Buying at Aldi UK, said “We’ve seen them voting with their feet by choosing Aldi over full price traditional supermarkets. Now, it’s great to see the industry recognising this, too. The Retail Industry Awards acknowledges the best of the best, and we are thrilled to see Aldi’s exceptional quality and value rewarded.”
Several supermarkets have tried, but it has been hard to match Aldi where it matters most to consumers, especially during the pandemic and this period of soaring inflation. According to a recent study done by Which?, the average shop costs £74.23. That is not only more than £5 less costly than No. 3 retailer Asda, it is £25 less to shop at Aldi than Waitrose. Judges not only noticed the lower prices but the creativity and quality.
“They are really pushing forward in a huge number of directions,” one of the judges at the Retail Industry Awards commented. “They have been listening to customers and adapting. They are innovative in responding to new trends, and they have clearly been attracting new customers in a very competitive market.”
Last week, Aldi jumped into fourth place behind Tesco, Sainsbury’s and Asda in Kantar Worldpanel’s market measures. It is hitting on all cylinders, whether it is at the till, in its produce sections and in premium selections and drinks, where it earned two more awards in London.
