Dole Ireland has unveiled a new range of fresh produce under the banner DOLE Go Organic! which is meant to encourage consumers across the nation to consume more organic fruits and vegetables.
Launched at an event in The Grayson Hotel, Dublin City Centre in front of numerous influencers, the produce dubbed ‘Taste first, Planet always’ was introduced to guests who got to sample DOLE Go Organic!
For skeptics, Dole is trying to make believers out of those who have shunned organics in the past.
“Organics should be for everyone, not the preserve of the few,” Vincent Dolan, VP of Marketing & Sustainability with Dole said. “We’re determined to move organics to the mainstream and with our GO Organic! range we’re putting the consumer in pole position.
“We know for Irish consumers, taste is all important. We know too, however, that consumers are increasingly interested in how their food is produced. DOLE GO Organic! delivers the best of both worlds – tasty, responsibly grown produce that empowers consumers to make an informed choice. It’s organics without the compromise.”
One of Dole Ireland’s selling points is sustainability practises employed in its organics. Dole says consumers can “take comfort in the fact that the produce they have chosen has been grown in a way dedicated to minimising the impact of production on our environment.”
In all, there are 30 lines of DOLE GO Organic! fruits and vegetables in the range. For more information on DOLE Go Organic! visit www.goorganic.ie.
