Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
New research suggests social media influencers could be key to increase produce consumption
UK companies spent an astonishing £820 million last year on social media influencer marketing, according to data from wearesocial.com. It’s not surprising given the allure and power it can have in shaping consumer habits. But could influencers who promoted the norms of eating healthy sway all of us to eat more fruits and vegetables? Recent […]
First batch of strawberries make it through the rain, head for Tesco’s produce aisles
The first wave of commercial strawberries have finally found their way to retailer Tesco, after a long rainy start to the year in the UK. Rising temperatures and increasing sun have lifted the doldrums on Britain staple spring and early summer fruit. And it won’t be long before they get their due at the signature […]
Fast-working bees could help cherries get to supermarket displays earlier this year
Cherry season is forecasted to arrive early in the UK and the sight of bountiful cherry blossom trees at family-owned Kent Little Sharsted Farm provides visual confirmation. This year, the UK cherry season has seen an early blossom due to favorable weather conditions. The fruit is expected to hit supermarket shelves as early as the […]
Report: Morrisons workers could strike and leave shelves bare if pensions aren’t amended
Several hundred employees at retailer Morrisons may walk off the job if the chain does not renegotiate contracts that impact their pensions and wages, according to union group Unite. If that occurs, Unite is warning that customers could see empty shelves nationwide in the coming months as they do their shops. Nearly 1,000 colleagues based […]
Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]
Advocacy group asks UK government to ban ‘forever’ pesticides from use on fruits and veg
A new report released by a charity focused on ensuring safe and sustainable growing shows “worrying” levels of pesticides in fresh fruits and vegetables in the UK. The Pesticide Action Network UK says 10 ‘forever’ pesticides can be found in everything from peaches to cabbage to apricots. The biggest offender they say is strawberries, “with […]
Tesco joins other retailers in promoting ‘Best of British’ fresh produce on its website
Tesco has unveiled a ‘Best of British’ page on its grocery site, showing its commitment to growers, producers and suppliers in the fresh produce chain. The retailer joins a number of other supermarkets in the quest to promote freshly grown British fruits and vegetables, which includes. Tesco says its site will feature “more than 500 […]
