Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]

Avocado opportunity? Brazil exports making serious inroads across Europe

UK fruit imports held steady in 2017

Brazil’s avocado sector is growing quickly, as growers see increased demand from local buyers and international markets like the Netherlands and Argentina. In 2023, Brazil saw its avocado exports more than double to 1,090 containers, according to data compiled by Avobook. That’s more than five times the country’s 2013 export volume. In March, Brazil saw […]

Waitrose commits to ‘Good Health’ by slashing prices again on fresh vegetables, meats

Britain supermarket price wars are continuing into spring of 2024, with Sainsbury’s cutting prices on 1,000 items and Waitrose reducing the cost of 200 items including fresh vegetables. The major announcement by Sainsbury’s, however, only hinted that it would include “favourite branded products.” The chain didn’t not reveal much more than that and whether those […]