Social media is a powerful marketing tool in today’s produce world. It connects a product or brand directly with consumers and influences buying decisions. Witness
Photo courtesy of Tesco
The highly successful Eat Them to Defeat campaign proves that there are ways to market fruits and vegetables to kids and get them to actually
Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables. The association
As deep discounters expand their network of stores across the UK, distribution points are just as critical to their success as those supermarkets. Lidl GB
Retailer Co-op announced it is making the shift to 100% British strawberries in its stores in advance of the Coronation Bank Holiday and royal celebrations.
The driver of increased produce consumption among school-age children, Veg Power, has launched a campaign called “Growing to Love” that wil aim to get more
Sensing the need to continue delivering quality products to consumers at lower prices, M&S Food has extended its price lock on more than 100 items
Produce Business UK is the online publication for fresh fruit and vegetable buyers.
