Could personal support resurrect generic promotion?
July 28, 2016
Generic promotional campaigns for fresh produce – plenty have tried, a few have succeeded to some degree, most have failed. I’ve written plenty of columns
Generic promotional campaigns for fresh produce – plenty have tried, a few have succeeded to some degree, most have failed. I’ve written plenty of columns
Finding out how to take advantage of grocery shoppers’ online penchant for their favourite products will help suppliers increase market share, says Gilad Simhony, chief
It’s here. Summer. That elusive season that promises so much and insists every family has a Plan A, B and C for all activities and
With the British berry season in full swing, it seems only natural that quality-focused BerryWorld celebrates the arrival of its fruitful treasures in style, with
Is growing food wasting water? This was the leading question displayed on gigantic billboards Waitrose’s Amy Lance passed while she was driving through California’s agricultural
Confusion, dismay, concern, speculation, jubilation…whichever side of the fence you are on, the fact is there now lies ahead a period of adjustment, uncertainty and
As a food writer I go to a lot of food events and chef demonstrations – tough life, I know. Some are amazing, some not
Jim Prevor, the Perishable Pundit, follows up his American perspective on the issues at stake in the build up to the UK’s referendum on the
Produce Business UK is the online publication for fresh fruit and vegetable buyers.