The Amsterdam Produce Show and Conference (APS) is a three-day event that will bring the world of fresh produce to Holland – the beating heart of the industry that serves as the trading hub of the fruit, vegetable and flower businesses – in a trade show like no other. Produce Business UK learns what it has to offer buyers and their suppliers
On November 2-4 the team behind the London Produce Show and Conference and the New York Produce Show and Conference will bring its successful concept to the Netherlands with the launch of APS – a boutique one-day trade exhibition for 150 exhibitors that will be held in the iconic Gashouder building at the Westergasfabriek.
The show will provide a platform for fresh fruit, vegetable and flower buyers and suppliers to pursue national and international ambitions, and for businesses to expand their network with key parties from the sector.
Exhibitors will showcase their products, brands and innovative concepts to buyers from the retail, foodservice, wholesale and processing sectors, as well as industry visitors from around the world.
Delegates will also have access to a series of high-quality networking events, educational seminars and a thought leaders breakfast panel hosted by The Perishable Pundit Jim Prevor.
An extensive student programme will connect the industry with its next generation, while the chef demonstration kitchen will bring top local chefs into direct contact with the industry that supplies their healthiest products, and an opening gala cocktail reception will become the unmatchable social centrepiece of the Dutch produce calendar in 2016.
On the final day of the event, a series of tours will be visit local produce and flower locations, as well as retail, foodservice and foodie destinations in Amsterdam and the surrounding parts of Holland.
Successful model
The new event follows on from six successful editions to date of the New York Produce Show and Conference; the latest of those last December drew an audience of more than 5,000 to the Javits Center in Manhattan.
Last year, the second London Produce Show and Conference was also a huge hit, with more than 1,600 visitors flocking to Mayfair. And, this year the unique, intimate event model will be transported to Holland and adapted for the Dutch market.
Jim Prevor, editor-in-chief at Produce Business, the magazine behind the shows, says: “Amsterdam was an entirely logical choice, given the fact that Holland has long been a market leader in the fresh produce and flower circles, whether that be its incredible research and development programmes, top-class production operations, expert scientific institutions, its world-renowned trading model or its innovative and wide-reaching logistics models.
“We think this show will give the Dutch industry the opportunity to reaffirm its position as the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do business with their Dutch colleagues and partners.
“We have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses. For more than a century, this wonderful industry of ours has relied heavily on its Dutch partners for access to Europe and beyond – our event will deliver a commercial and cultural experience like no other at the heart of everything we do.”
Online registration opens on July 1, but you can register your interest or get more information, at www.amsterdamproduceshow.com
To book an exhibitor booth, get in touch:
Tommy Leighton, Managing Director
T: +44 (0)7773 428325
Email: [email protected]
Linda Bloomfield, Sales Manager
T: +44 (0)7711 509709
Email: [email protected]
Sylvester Dash, Account Manager
T: +44 (0)7342 885393
Email: [email protected]
Twitter @AMSProduceShow
