UK retatiler Morrisons unveiled its Greenside Innovation Centre in Bradford, which features a state-of-the-art showcase kitchen that will support the growth of manufacturing divison Greenside and Myton Food Group.
Leader of Bradford Council, Councillor Susan Hinchcliffe, and Mayor of West Yorkshire, Tracy Brabin, were on hand to show off a new plaque at the site.
“I really welcome this latest investment from the company in the city,” Hinchcliffe said. “It’s a very well run operation and it’s great to see what care and thought they are putting into new product design at the Innovation Centre. It’s this kind of investment which will retain Morrisons place as a market leader.”
Morrisons put £1.4 million behind the building, where it will be foodmaker as well as shopkeeper in uniquely preparing and making more than half of the fresh food sold in its stores.
“At Morrisons we are proud food makers and we are always exploring ways in which we can showcase our expertise and develop new and exciting opportunities to take our products to a wider market,” Rami Baitiéh, Chief Executive Officer of Morrisons, said. “This new facility gives our fantastic team of chefs a space to create the high-quality, British products our customers want, using ingredients from our trusted farmers and growers.”
The innovation centre “will allow the site to showcase the amazing food they’re known for and allow for the development of new products to prospective customers,” Morrisons said.
The Greenside site is the UK’s largest fresh food factory producing bacon, quiches, pies, sausages, gammon, cooked meats and packed cheese. Those will be prepared for in sale sales along with other staple items, include fresh fruits and vegetables.
Morrisons Greenside employs employing 1,400 people at its 400,000 sq ft manufacturing site, producing 277 million packs of fresh food products across 44 production lines.
