Aldi UK officials say that plant-based item sales rose by 500% during the last month, affectionately known as Veganuary, as healthy eating trends continue two years after the start of the pandemic.
Because of the increase in demand and a 250% boon in plant-based sales during 2021, Aldi stepped up its range of products by 50% in anticipation.
“Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows,” Julie Ashfield, Managing Director of Buying at Aldi, said. “In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value. But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
From prepared meals to frozen food and throughout other departments, Aldi and other retailers are continually looking to boost their range of plant-based items. Aldi’s offerings include Plant Menu Spicy No Chicken Burger, Plant Menu Vegan Cheese and Plant Menu Vegan Blondies and Brownies, which were a big hit with shoppers in January.
Sainsbury’s revamped another of its existing stores – Shepperton High Streel Local – into a Neighbourhood Hub format in response to customer need and demand.
The retailer says Neighborhood Hubs are “brighter and fresher” than the traditional supermarkets and larger too. Shepperton is more than 20% bigger and with a more convenient layout. The big plus is that Sainsbury’s has added some 900 products, including more fruits and vegetables.
Customers can also enjoy a larger selection of branded and own brand pantry staples, in a greater variety of sizes. Almost 900 new products have been added to the store’s range, providing additional options throughout every section, including fresh food, fruit and veg, grocery and even the instore bakery where fresh bread and pasties are baked every day.
“Our Neighbourhood Hub stores are designed to provide the best possible offer for the local communities they serve, with a product range that gives customers access to everything they need for a weekly shop in their own neighbourhood,” Patrick Dunne, Sainsbury’s Property Director, said.
