Aldi creates ‘allyship’ training for managers to help them better support colleagues
Store-level managers and those that head up other departments at Aldi are being trained to better serve the needs of colleagues. Leaning into the notion of “allyship”, Aldi wants its managers to make their workers feel welcomed, included and respected. That is particularly true of “colleagues from minority groups.” At present and aside from managerial […]
Loyalty card discounts prove ‘win-win’ for shoppers, supermarket chains
What drives supermarket shoppers to buy certain products over others? In a tight economy, price often wins out over brand and even high quality. But one other factor appears to be driving sentiment and purchasing in 2023: loyalty card discounts. According to new data revealed by NielsenIQ (now NIQ), more than 50% of UK retail […]
Aldi noses out Lidl again to remain UK’s least expensive supermarket
One month ago, in an effort to save British consumers money at checkouts, Waitrose said it would be slashing prices on already reduced items. It has put an incredible £100m investment behind cost-saving initiatives, including fruit and vegetable areas. And yet, when Which? revealed its latest monthly numbers on the cost of the average supermarket shop […]
No comparison: Aldi, Lidl are significantly less expensive per shop than other supermarkets
Calling itself a “consumer champion”, the brand Which? regularly performs comparison shops in the UK to give customers the lowdown on pricing and value. One of its regular targets is supermarkets. Over the past couple of years, the winners have been clear: They’ve been Aldi and Lidl in a runaway. That hasn’t stopped other chains […]
Aldi’s sales, market share rise again and it is looking for more
Most of the British supermarket chains saw increased sales during the 12-week period to 19 February, but one of them continues to make more of a splash than the rest. Aldi eclipsed its previous benchmark for market share against competitors and now stands at 9.4%, firmly in fourth place behind juggernaut Tesco, Sainsbury’s and Asda. […]
Aldi named favourite UK supermarket in latest consumer survey
Tesco might hold a huge edge over its rivals in the UK in terms of market share, but they aren’t No. 1 in terms of approval from consumers. Discount chain Aldi, sitting at No. 4 overall in share according to the latest data from Kantar Worldpanel, has been named by British shoppers as their favourite […]
Aldi, BerryWorld reach milestone meal deliveries to those in need
Discount retailer Aldi announced this week that it reached a stunning 30 million meals delivered through its partnership with Neighbourly, while marketer BerryWorld recently surpassed 1 million meals with FareShare, as businesses across the food industry continue to give back to struggling British families during these difficult economic times. Aldi’s efforts stretch across every one […]
Aldi beats out Lidl for Cheapest Supermarket in UK for 2022
Discount retail chain Aldi wrapped up another great year here with a shiny new gift in late December – the honour of being named the Cheapest Supermarket in the UK for 2022. The latest Which? report, coming on the heels of others throughout the year that touted Aldi as least expensive for shoppers, officially gave […]
