Angus Soft Fruits leader talks innovation and challenges in berry sector
In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about? We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]
Relying on data analytics to drive your fresh produce business? You might want to ask your gut first.
“Data driven” isn’t just jargon; it’s a widely used decision-making process. But how good are the insights and decisions if the process starts with flawed data? Is bad data driving us in the wrong direction? My inbox is populated with at least two dozen RSS feeds every morning, from produce, grocery, retail, specific business areas, […]
