Two new AVA raspberry varieties produce ‘works of art’ for Angus Soft Fruits
Angus Soft Fruits, a top supplier of fresh berries to retailers across the UK, recently revealed its two “new works of art” – the AVA Monet and AVA Dali raspberry varieties at an event on its East Seaton farm. The AVA Monet and AVA Dali took many years to trial and develop, but Angus believes […]
Angus Soft Fruits leader talks innovation and challenges in berry sector
In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about? We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]
British Berry Growers launch policy board in hopes of ‘securing future’ of industry
British Berry Growers, which represent nearly all of the commercial soft fruit growers in the UK, have formed a Campaign and Policy board to advocate for the industry’s pressing needs. “The value of UK berry production is an estimated £800 million at farm gate and accounts for approximately 33,000 jobs across the country,” Nick Marston, […]
Strawberry creation from Angus Soft Fruits takes Crown as ‘World’s Largest’
Call it the Crown Jewel of Fresh Produce. Angus Soft Fruits of Scotland and commissioned food artist Prudence Staite recently unveiled a beautiful masterpiece of 400 AVA Magnum strawberries in the shape of a crown to celebrate the King’s Coronation, the Scottish season and Wimbledon. The stunning creation – 30 inches long and 30 inches […]
