British Summer Fruits has been rebranded in homage to growers
British Summer Fruits has a new name in time for the summer: the organisation that represents the majority of commercial soft fruit growers is now, fittingly, British Berry Growers. Along with the new brand, the industry’s berry backer wants to ensure its seasonal offerings comprise 100% of the market and for its exports to surpass […]
Promising varieties in the pipeline at Scottish berry specialist Angus Soft Fruits
The firm explains how its berry breeding programme remains “industry leading” in the search for market-changing varieties with premium taste, shelf-life, economic viability and sustainability.
Six future leaders chosen for LSA horticulture program
It wasn’t easy to pare down the list of remarkable candidates for positions in the LSA Charitable Fellowship Scheme that aims to “develop the future leaders of the commercial horticulture industry”, but several strong winners emerged to those who decide the placements. The steering group picked six up-and-coming standouts to take part in a two-year […]
National Berry Month in UK presents big marketing potential
British Summer Fruits and Love Fresh Berries are combining on a marketing effort to showcase Britain’s sweet fruits this July, launching National Berry Month. Throughout the 31 days, the two will lead a campaign that features recipes from chef Jackson Boxer and tips for at-home preparations for consumers that also can give a lift to […]
Cherry growers see strong season for UK consumers
Consumers across the UK can expect to see a bevy of cherries arriving in supermarkets now and through the remainder of the summer thanks to a strong crop this year. The prediction from Love Fresh Cherries, the nation’s biggest representative trade body for the sweet British fruit, is that stores will be getting a total […]
Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
Berry Gardens partner with Coveris on sustainable film for products
UK production and marketing group Berry Gardens is teaming with sustainable packaging manufacturer Coveris to launch a new printed lidding film containing more than 30% post-consumer recyclate (PCR). This first-to-market film is being utilized across all of Berry Gardens’ fruit lines, including strawberries, raspberries, blueberries, blackberries and other stone fruit. Berry Gardens have been responsible […]
