Embracing the Green Wave: Avocado Consumption on the Rise Across UK, Europe

Q&A: Greencell Ltd. director discusses EU avocado market's import shortfall, Spanish harvest

While last year posed challenges for the fresh food industry amidst economic uncertainty and the cost-of-living crisis, the avocado industry continued to show positive growth across Europe. Last year saw a notable increase in avocado consumption across Europe, with the UK securing its position as the joint second-largest consumer alongside Germany, each consuming around 121,000 […]

Sainsbury’s agrees to 5-year deal with Microsoft to put AI at centre of store operations

Supermarkets, always looking to become more efficient while promoting quality especially in fresh produce, know technology is crucial to meeting demand in 2024 from consumers and shareholders.  Seizing on that potential, British retailer Sainsbury’s recently entered into a five-year partnership with Microsoft Corp. that it hopes can leverage Microsoft’s AI and machine learning “capabilities” to help in […]

Why is AI in your future? Because your business rivals are already going there.

Thinking about using artificial intelligence to boost your bottom lines in the fresh produce industry? You’re not alone.  According to a new report by Tata Consultancy Services, more than 85% of 1,300 senior business leaders polled in 24 countries said they are using AI to boost their revenue streams and create new opportunities.  The TCS […]

Waitrose commits to ‘Good Health’ by slashing prices again on fresh vegetables, meats

Britain supermarket price wars are continuing into spring of 2024, with Sainsbury’s cutting prices on 1,000 items and Waitrose reducing the cost of 200 items including fresh vegetables. The major announcement by Sainsbury’s, however, only hinted that it would include “favourite branded products.” The chain didn’t not reveal much more than that and whether those […]