Better with Butternut: Veg Power hopes to further increase consumption of savory squash

Retailers aiming to increase their produce sales and help shoppers put more produce on the plate should promote a variety of staple vegetables during the change of seasons to autumn. Besides being hearty and containing an abundance of essential vitamins, they can be prepared in numerous ways to please the palette. Take butternut squash. Rich […]

The Art of Produce: Why Aesthetics Matters When Serving Up Fruits and Vegetables

Dining embraces all five senses — the mouth-watering smell of fresh peaches; the sizzle of a fajita in a cast iron skillet; the silkiness of a tablecloth; the visual feast of a beautifully plated entree; or the refreshing taste of a watermelon sorbet. But beyond art for art’s sake — what some chefs dub “the […]

Chef demonstrations at New York Produce Show encourage creativity with fruits, vegetables

Chefs play a major role in encouraging the consumption of fresh produce. The New York Produce Show’s Chef Demo Stage spotlighted three well-known chefs who are developing produce-forward menus. The New York Produce Show was held Dec. 6, at the Jacob Javits Convention Center. The 14th annual New York Produce Show and Conference (NYPS) opened Dec. […]

Chef’s Choice potato from Fresh Direct is ‘perfect ingredient’ for foodservice

UK fresh produce provider Fresh Direct has launched a premium Chef’s Choice potato, which it says sets a “new benchmark for chipping and roasting potato.” Through a partnership with Linwood Crops and following extensive trials, Fresh Direct and Linwood say they have figured out the exact specification for the very best tasting potato. Chef’s choice […]