UK schools say ‘Eat Them to Defeat Them’ has led to more kids eating vegetables
More than 95% of schools who have taken part in Veg Power’s 2024 Eat Them to Defeat Them campaign say it has been a success with students, so much so that it will be returning in March 2025. Eat Them to Defeat Them is one of the few initiatives undertaken by an organization in any country that […]
Lidl GB presses supermarkets to use better packaging and stop marketing unhealthy products, cartoons to kids
The highly successful Eat Them to Defeat campaign proves that there are ways to market fruits and vegetables to kids and get them to actually consume them. But at store level, it has been more of a challenge. No matter how appealing displays can be, parents and their children are still not purchasing enough fresh […]
Tesco launches £5 million grant programme to improve health of school children
In a quest to provide impoverished school children with more healthy food, including fruits and vegetables, Tesco is reimaging its community funding effort with a new £5 million grant programme that will launch this summer. More than 5,000 schools will be able to apply for the grants, which will deliver a series of £1,500 checks […]
The Intolerant Gourmand discusses food allergies, nutrition and support for children
According to the CDC, an estimated 8% of children in the United States suffer from food allergies, equalling roughly 1 in 13 children, or about 2 students per classroom. When Nathalie Newman’s son was born with severe allergic reactions, she spent over a year trying to get him a diagnosis. To help other parents who were […]
Veg Power adds Hazera Seeds UK to growing membership programme
Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]
Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
Tesco, FareShare team on ‘Buy One’ produce scheme to aid children
Tesco is launching a fruit and vegetable scheme aimed at helping children experiencing food insecurity this summer. The UK retailer’s Buy One to Help a Child initiative, which runs through 8 August, hopes to gain three million meals that will be turned around and distributed by charitable organisation FareShare. There are currently more than two […]
