Chiquita’s new marketing pitch offers clever, appealing play on words
Chiquita is launching its new worldwide campaign, “It Peels So Good” to both showcase its leadership in the banana category and highlight its quality, taste, personality, and heritage. “It Peels So Good” tells the banana company’s story of a rich history and a bright future. With the alliteration of “peel” and “feel,” the campaign seeks an emotional […]
Is pursuing data-driven worth it, even for smaller suppliers and retailers?
Originally printed in the February 2021 issue of Produce Business. The term ‘data-driven’ conjures up images of big companies, big data and big bucks, but many companies may be surprised to learn they do have access to data for decision-making. “Twenty years ago in category management, every supplier had to create their own path,” says Steve Lutz, senior vice president, insights […]
