Prevor: Key to moving needle on fresh produce consumption

Finding new eating occasions for consumers to choose fruit and vegetables

The case of consumer consumption of produce poses a bit of a quandary. It reminds one of Winston Churchill speaking of the future of Russia: “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma.” So with produce, it is extremely difficult to project how […]

Research Perspective and Analysis: E-Commerce: Friend and foe

At the onset of the pandemic, grocery e-commerce jumped forward about five years on its natural growth trajectory. It was the full growth trifecta: more people, more trips and greater spending online. Fresh produce partook, but not to the same extent as center store grocery — a gap that still exists. Across all food and […]

Veg Power campaign aims to get Brits to eat more veg at breakfast

Coming of age with evolving School Fruit & Vegetable Scheme

Veg Power, the not-for-profit company behind the Eat Them to Defeat Them campaign, has launched a new initiative called Breakfast in Colour to try to get British consumers to eat more healthy at breakfast time by adding more vegetables to their plates. Only about a third of adults across the UK are reaching five-per-day targets, […]

M&S survey shows Brits’ top priority this summer is to live, eat healthy

How are families planning to spend their summer in the UK? More than half of those who were surveyed as part of the M&S Family Matters Index said they are prioritizing eating more healthy foods and looking to exercise more. Many are looking to take trips to the country to improve their mental health or […]

Tesco’s sales fall 1.5% as inflation impacts consumer behaviour

Spending might be rising in Tesco’s smaller stores, but it is down slightly in supermarkets and more significantly online in signs that inflation is taking its toll on weary UK consumers. Overall, Tesco reported that sales overall fell by 1.5% in the first quarter of 2022 with the consumer pinch growing as they seek out […]

U.S.: Price is outpacing other drivers in produce purchasing

American consumers have traditionally made buying decisions based on the look and feel of a particular piece of produce. Appearance is still important, but it isn’t everything — at least right now. In an era marked by high inflation and still-shifting lifestyles, the value equation has come back to the forefront. According to the new 2022 […]