UK schools say ‘Eat Them to Defeat Them’ has led to more kids eating vegetables
More than 95% of schools who have taken part in Veg Power’s 2024 Eat Them to Defeat Them campaign say it has been a success with students, so much so that it will be returning in March 2025. Eat Them to Defeat Them is one of the few initiatives undertaken by an organization in any country that […]
Tis the Season: Veg Power’s new pitch highlights timing of fresh produce to consumers
The powerful lobbying organisation Veg Power has unleashed another new campaign aimed at consumers to entice them to eat more produce which focusses on seasonality of fresh produce. Each month, Veg Power plans to feature a vegetable that is in season on its website and on social media with the help of influencers. For example, […]
‘Eat Them to Defeat Them’ campaign, impacting millions of children, gets green light for 2025
An astonishing 8 in 10 children in the UK are not eating enough fruits and vegetables. More than one-third are not even getting one serving per day. Campaigns to improve consumption over the past few decades have been tried and failed. But one that seems to be having lasting impact is “Eat Them to Defeat […]
Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
Chile, Peru combine forces to host Global Grape Convention in August
At a time of significant supply growth, as well as climatic and logistical challenges, Chile and Peru are joining forces to strategically address the realities of the grape industry. On the 8th of August, the Global Grape Convention 2024, will be held at the Casino Monticello Events Center in Chile. The event will bring together representatives […]
Kantar: Grocery inflation falls again, but sales struggle to match upbeat outlook
Despite the continued upbeat trends on grocery inflation, supermarket sales remain sluggish across the UK. According to new data released by Kantar Worldpanel, grocery inflation fell for the 16th consecutive month (12 weeks ending June 9). However, grocery sales only managed a 1.0 percentage point increase, the smallest in two years. Wet weather may have […]
Embracing the Green Wave: Avocado Consumption on the Rise Across UK, Europe
While last year posed challenges for the fresh food industry amidst economic uncertainty and the cost-of-living crisis, the avocado industry continued to show positive growth across Europe. Last year saw a notable increase in avocado consumption across Europe, with the UK securing its position as the joint second-largest consumer alongside Germany, each consuming around 121,000 […]
