Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact
Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its sixth year, the 2024 campaign reached 620,000 children from 2,375 primary and special schools. Over the last six years, through a combination of over £20m ($25 million) of advertising […]
These 6 countries are beating the odds as consumption of fresh produce remains flat across EU
Poland is one of the largest apple-producing countries in the European Union (EU). However, there’s a downward trend in the number of apples the country’s citizens eat. More specifically, Poland’s per capita consumption of apples dipped from an all-time high of 56.2 pounds in 1982 to 21.6 pounds in 2021, according to FAOSTAT/Kantar Polska data. […]
Veg Power lands four new Board members as it tries to increase consumption in 2025
Veg Power has added four new members to its advisory board as its continues its mission of trying to expand vegetable consumption in the UK. Simon Conway, who chairs The British Tomato Growers Association, joins Tom Firth (Chair of IPA’s Sustainability Action Group),Tom Lindsay (Trustee of The Food Foundation) and Karen Schenstrom (Business Development Director […]
UK schools say ‘Eat Them to Defeat Them’ has led to more kids eating vegetables
More than 95% of schools who have taken part in Veg Power’s 2024 Eat Them to Defeat Them campaign say it has been a success with students, so much so that it will be returning in March 2025. Eat Them to Defeat Them is one of the few initiatives undertaken by an organization in any country that […]
Tis the Season: Veg Power’s new pitch highlights timing of fresh produce to consumers
The powerful lobbying organisation Veg Power has unleashed another new campaign aimed at consumers to entice them to eat more produce which focusses on seasonality of fresh produce. Each month, Veg Power plans to feature a vegetable that is in season on its website and on social media with the help of influencers. For example, […]
‘Eat Them to Defeat Them’ campaign, impacting millions of children, gets green light for 2025
An astonishing 8 in 10 children in the UK are not eating enough fruits and vegetables. More than one-third are not even getting one serving per day. Campaigns to improve consumption over the past few decades have been tried and failed. But one that seems to be having lasting impact is “Eat Them to Defeat […]
Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
