Intense pressure mounts on ‘susceptible’ avocado industry to make changes due to climate
A report published by Christian Aid charity shows that avocado production is under threat due to climate change. The organization reports that avocado regions are expected to decline between 14% to 41% by 2050. Avocados are abrasive for the environment due to their high need for water, a characteristic that makes the fruit highly susceptible to climate […]
Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
New research suggests social media influencers could be key to increase produce consumption
UK companies spent an astonishing £820 million last year on social media influencer marketing, according to data from wearesocial.com. It’s not surprising given the allure and power it can have in shaping consumer habits. But could influencers who promoted the norms of eating healthy sway all of us to eat more fruits and vegetables? Recent […]
Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]
Angus Soft Fruits leader talks innovation and challenges in berry sector
In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about? We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]
Relying on data analytics to drive your fresh produce business? You might want to ask your gut first.
“Data driven” isn’t just jargon; it’s a widely used decision-making process. But how good are the insights and decisions if the process starts with flawed data? Is bad data driving us in the wrong direction? My inbox is populated with at least two dozen RSS feeds every morning, from produce, grocery, retail, specific business areas, […]
Questions abound on fresh produce consumption, but shows like New York help spread word
“How do we increase produce consumption?” This mantra has been chanted at industry events and in produce publications for as long as I can remember. It should be a no-brainer. Produce is healthy. Everyone wants to be healthy. Between fresh and non-fresh presentations, produce is available, affordable and there is a fruit or veggie that […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
