Questions abound on fresh produce consumption, but shows like New York help spread word
“How do we increase produce consumption?” This mantra has been chanted at industry events and in produce publications for as long as I can remember. It should be a no-brainer. Produce is healthy. Everyone wants to be healthy. Between fresh and non-fresh presentations, produce is available, affordable and there is a fruit or veggie that […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
Fruit Logistica: New ripening innovations from Interko help save on energy
Netherlands-based Interko, which designs, manufactures and installs state-of-the-art fresh fruit ripening rooms, announced that it has cut the energy consumption of its flagship Ultimo rooms by a further 20 per cent, after launching the second generation of its revolutionary Reverso reversible fans. Ultimo’s design and technology also has been adapted to enable the room to be used […]
Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg
The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]
The C-Suite Focus on Increasing Fruit and Vegetable Consumption
I recently moderated a panel discussion in the U.S. at the Produce for Better Health (PBH) Consumer Connection Conference in mid-April. The panelists represented a diverse group of foodservice companies, where senior leadership views produce as an important part of their business. Our 45-minute discussion focused on leaders’ insights on what matters, what’s doable and what […]
Freshfel Europe’s EU Consumption Monitor: We Must Build Value in Produce
The average daily consumption of fresh fruits and vegetables in Europe remains well below the recommended minimum of 400 grams (14 ounces) per person per day. Despite a positive momentum for consumption growth, several barriers remain, severely impacting the move toward a healthier and more sustainable diet for European consumers. In the latest edition of […]
‘Growing to Love’ campaign hopes to boost produce consumption among children
The driver of increased produce consumption among school-age children, Veg Power, has launched a campaign called “Growing to Love” that wil aim to get more kids on board with eating fresh vegetables. Using tomatoes as linchpin to encourage more healthy eating habits, children from across the UK will learn how to grow their own tomato […]
Freshfel Report: European produce consumption is up but not close to recommendations
The World Health Organization (WHO), recommends a minimum daily consumption of 400g per capita of fruits and vegetables. Freshfel Europe has released its latest Consumption Monitor report which revealed that even though the average fruit and vegetable consumption in the EU grew to 364.6 grams per day per capita in 2021, the economic crisis caused […]
