Wait a minute: Aren’t we the plant-based diet?

By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food, but immunity and healthful eating quickly took a front seat. When you type in “healthy” in any one of the search engines, then click images, every picture that pops up […]

Prevor: Key to moving needle on fresh produce consumption

Finding new eating occasions for consumers to choose fruit and vegetables

The case of consumer consumption of produce poses a bit of a quandary. It reminds one of Winston Churchill speaking of the future of Russia: “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma.” So with produce, it is extremely difficult to project how […]

California grower McClarty talks about boosting grape consumption

Exchange rate challenge hits Italian grape exporter in UK market

You could say that Harold McClarty has grapes running through his veins. Table grapes, that is, not the wine type. Back in 1887, his great grandfather purchased the land where McClarty later grew up and, exactly a century later, founded HMC Farms. Today, the Kingsburg, California-headquartered company has grown from the original 40 acres to one […]