Can new Eat Them to Defeat Them campaign rescue falling vegetable sales? Yes, say advocates.
The highly successful Eat Them to Defeat Them campaign recently launched for a fifth consecutive year and with newfound purpose. The large team led by Veg Power, ITV and others are attempting to reverse a trend that saw vegetable sales drop 9% in the UK from 2021 to 2022. The staggering decline, fueled by what […]
Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales
Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]
Veg Power teams up on cherry tomato Grow Strong Project with Edinburgh Community Food
The health-driven non-profit Veg Power added another strong partner to its growing stable of helpers, combining forces with social enterprise Edinburgh Community Food to help deliver its Grow Strong project. Grow Strong is an initiative whereby 38 schools are taking part in the production of cherry tomatoes that are converted to create pasta sauce. Former […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Boosting consumption: Veg Power chief Dan Parker to unveil new consumer insight at London Produce Show
Around the developed world the produce industry has a dilemma. Per capita consumption of fruits and vegetables is flat or declining. The Produce for Better Health Foundation in the United States has stated it clearly in introducing its State of the Plate research: “The results are in. As a society, we are chronic underachievers at eating our fruits and […]
Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
Sakata signs on to support Veg Power’s healthy campaign initiatives
UK non-for-profit Veg Power, the organization behind the Eat Them to Defeat Them Campaign to get families and children to consume more vegetables, announced it has entered into a unique partnership with Japan-based seed company Sakata. Sakata’s global influence as a leader in the supply of broccoli, cabbage, squash, melons and lisianthus gives Veg Power […]
Healthy food campaigns aimed at kids, adults, kick off in UK
Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]
