Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact
Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its sixth year, the 2024 campaign reached 620,000 children from 2,375 primary and special schools. Over the last six years, through a combination of over £20m ($25 million) of advertising […]
‘Eat Them to Defeat Them’ campaign, impacting millions of children, gets green light for 2025
An astonishing 8 in 10 children in the UK are not eating enough fruits and vegetables. More than one-third are not even getting one serving per day. Campaigns to improve consumption over the past few decades have been tried and failed. But one that seems to be having lasting impact is “Eat Them to Defeat […]
Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
Grape Attraction: 5 big consumer trends for the next year include nod to ‘green reality’
More than 90,000 visitors attended the recent 15th Fruit Attraction fair and conference in Madrid, which showcased agricultural industries of 135 countries. The convention included the 7th iteration of Grape Attraction, which explored the table grape sector in Europe and the world. Desmond Jas, head of sales and marketing at Olympic Fruit, based in the Netherlands, analyzed […]
M&S survey shows Brits’ top priority this summer is to live, eat healthy
How are families planning to spend their summer in the UK? More than half of those who were surveyed as part of the M&S Family Matters Index said they are prioritizing eating more healthy foods and looking to exercise more. Many are looking to take trips to the country to improve their mental health or […]
UK government will trial vouchers for fruits, vegetables given by general practitioners
As part of the 12-step Levelling Up plan by the UK government to improve underserved communities and the nation as a whole, general practitioners will be able to grants food vouchers for fruits and vegetables in some communities during a three-year trial called Community Eatwell. The strategy, which has worked with great success in one […]
