Wholesale market: Embracing technology doesn’t mean completely abandoning tradition
You’ve probably heard the saying, “the more things change, the more they stay the same.” Well, this phrase sums up the digital transformation we’ve undergone at Willie Itule Produce in recent years. We’ve made significant strategic changes, and we got there by balancing technology and tradition. We’ve had “wins and learns” along the way, which […]
Selling fresh produce online must evolve, be more like in-store experience
At the onset of the pandemic, grocery e-commerce jumped forward about five years on its natural growth trajectory. It was the full growth trifecta: more people, more trips and greater spending online. Fresh produce partook, but not to the same extent as center store grocery — a gap that still exists. Across all food and […]
