Chef’s Choice potato from Fresh Direct is ‘perfect ingredient’ for foodservice

UK fresh produce provider Fresh Direct has launched a premium Chef’s Choice potato, which it says sets a “new benchmark for chipping and roasting potato.” Through a partnership with Linwood Crops and following extensive trials, Fresh Direct and Linwood say they have figured out the exact specification for the very best tasting potato. Chef’s choice […]

Wholesalers don’t just provide fresh produce, they do it all for customers

Wholesalers are experiencing an identity crisis amid the increasingly competitive arena of produce distributors. Our customer needs are changing, and it is up to wholesalers to adapt to this new environment to stay relevant. Luckily, wholesalers are characterized by their immense dedication to the business, and we don’t just overcome hurdles, we break right through […]

Today’s wholesaler offers much more than fresh produce

Terminal market wholesalers in U.S. discuss business environment in Covid-19

Wholesaler: a person or company that sells goods in large quantities at low prices, typically to retailers. I think it’s time to update the dictionary, I’m not sure the definition of wholesaler has aged all that well. Great wholesalers have become diverse operators offering unique service(s) wrapped around an extensive and evolving product offering. A desirable […]

Brakes embraces Love British Food campaign to put much-needed spotlight on local growers

Foodservice wholesaler Brakes is putting its marketing strength behind British growers with a new campaign that highlights locally produced, seasonal food. Brakes is embracing Love British Food as it kicks off this month with a new spot on its website that showcases supplier stories and how consumers and caterers can use fresh British ingredients in […]

Food Menu Trends report has a new No. 1: Making vegetables the centerpiece

Foodservice leader Unilever Food Solutions has released its annual Future Menu Trends report, and No. 1 on its list should delight those who dabble in fresh produce: Irresistible Vegetables. The top choice of more than 1,600 chefs from 21 countries this year is veg, and in particular, how to make carrots, broccoli and Brussels sprouts […]

Brakes begins prep for Veganuary with support for partners

The worldwide phenomenon that began in the UK called Veganuary, which has seen millions embrace eating vegan-only options for at least 31 days, is less than a month away. Retailers, wholesale and foodservice are already bracing for the big switch after the Christmas season. UK wholesaler Brakes, capitalizing on the lean toward more healthy eating […]