British Berry Growers to dish out 30,000 strawberries at Mudder events

With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]

Chiquita’s new marketing pitch offers clever, appealing play on words

Chiquita is launching its new worldwide campaign, “It Peels So Good” to both showcase its leadership in the banana category and highlight its quality, taste, personality, and heritage.   “It Peels So Good” tells the banana company’s story of a rich history and a bright future. With the alliteration of “peel” and “feel,” the campaign seeks an emotional […]

Hiking, fresh food and health: Why Portugal should be an example for the world

This article was written as I hiked for 16 days along Portugal’s northern coastline while doing the Camino Portuguese, a popular pilgrimage route. It was an amazing experience from a food and fresh produce perspective, as Portugal’s cuisine is a celebration of fresh, locally sourced ingredients that are bursting with flavor. During my 220-mile hike […]

British blueberries, the ‘mighty’ snacking fruit, are filling up produce section shelves

Can blueberries boost attention in children?

British blueberry producers are expecting to send 6,000 tonnes of fruit to retail shelves this year, projecting the “sweetest and largest crop yet.” This season, which started in early June and will run to late September, will offer “sweeter than ever” fruit thanks to sunny weather which boosts blueberries’ natural sugar content. “British blueberries have long […]

More than 1,000 suppliers will converge on pivotal conference hosted by Aldi

Aldi is bringing together more than 1,000 of its suppliers – along with 200 of its own colleagues – to discuss overall trade strategy and potential growth at a conference on 4th July at ICC Birmingham. It is the first time in five years that the discount retailer has done a live gathering for this […]

Asda: Families still feeling pinch of inflation as disposable income plummets

Most households in the UK are struggling with affordability and have less disposable income to spend, even on essentials including bills. More than a third of British consumers, in fact, are falling short of remaining level with their pay and debt, according to the newest Income Tracker report from supermarket Asda. The message: retailers should […]