Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]
New Defra proposal would term some produce coming from the EU as ‘medium- or high-risk’
The UK Department for Environment, Food & Rural Affairs (Defra) has proposed regulatory changes that would reclassify half of all fresh produce imports from the European Union to Great Britain as medium- or high-risk. The proposed changes pertain to Annex 11 of the retained Implementing Regulation 2019/2072. The proposal prompted a response from the European Fresh Produce Association […]
Freshfel worries that proposed pre-cut produce marketing standards will raise prices
Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables. The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce. The document […]
Freshfel Report: European produce consumption is up but not close to recommendations
The World Health Organization (WHO), recommends a minimum daily consumption of 400g per capita of fruits and vegetables. Freshfel Europe has released its latest Consumption Monitor report which revealed that even though the average fruit and vegetable consumption in the EU grew to 364.6 grams per day per capita in 2021, the economic crisis caused […]
Freshfel launching Environmental Footprint methodology for fruits and vegetables
Freshfel Europe is developing what it calls a “a state-of-the-art, standardized methodology” in hopes of improving sustainability across the fresh produce industry. Under its Freshfel Environmental Footprint Initiative, the group and its members plan to launch the Product Environmental Footprint Category Rules (PEFCR) for fruit and vegetables. The goal is that more transparency, better communication […]
Freshfel Europe and top produce companies launch Environmental Footprint Initiative
With legislation forthcoming on environmental accountability, a coalition of fresh produce partners along with Freshfel Europe have launched a new strategy to boost sustainability across the EU supply chain. The Environmental Footprint Initiative – being forged by Freshfel andAilimpo, ANPP, Apeel Sciences, Assomela, Bama Gruppen, Bayer AG, BVEO, COLEACP, Dole, Greenyard, Fresh Produce Centre, IG […]
Freshfel’s Philippe Binard discusses opportunities and obstacles to raise produce consumption in Europe
Prior to the London Produce Show and Conference this year, we wanted to update our readers to some of the priorities Freshfel is emphasizing. We asked Pundit Investigator and Special Projects Editor, Mira Slott, to find out more: Q: The industry has shown its diversified resilience, fortitude and flexibility to adapt and reinvent itself. Still, […]
