Reaching Gen Z: Restaurants need to create ‘new food experiences’ away from home that include fresh produce
I am a hoarder of research, always searching for, collecting, examining and tucking away the latest market reports, consumer survey data, peer-reviewed research studies, long-form articles from respected sources, and government reports. My inspiration for this column came from the 2024 Consumer Curiosity Report recently released by Curious Plot, a marketing firm. The survey was […]
Jooste: The changing face of the fresh produce workforce
I recently turned 65. After an old-school, shoulder-to-the-wheel, hard-working career of 30 years in fresh produce, I decided to use my skills to assist companies in strategic plans for marketing, communication and sustainability. The idea was to work one or two days a week. During the COVID-19 pandemic, it worked fine. Fast forward to 2023, […]
Generation Z, Sustainable Purchasing And the Connection with Agriculture
As our natural food systems weaken and no longer seem able to deliver what is expected, we look for ways to change its trajectory. Gradually we begin to understand that one of the major causes of unsustainability in the food systems is not only production but also ‘irresponsible’ consumption. Our food seems cheap, but only […]
