Selling fresh produce online must evolve, be more like in-store experience
At the onset of the pandemic, grocery e-commerce jumped forward about five years on its natural growth trajectory. It was the full growth trifecta: more people, more trips and greater spending online. Fresh produce partook, but not to the same extent as center store grocery — a gap that still exists. Across all food and […]
Scotland supplier set to serve up 70 million strawberries to Asda supermarkets
More than 70 million strawberries will be hitting Asda supermarkets this summer, thanks to Arbroath based D. Geddes Farms in Scotland. The grower, led by Frank Geddes and family, has been supplying the retail chain with strawberries from the North Sea coast for more than a decade, including its Just Essentials and Grower Selection brands. […]
Fashionably Fresh: 6 ways to improve fruit and vegetable displays and boost sales
Selling fresh produce is a lot like a fashion show. When customers walk into the department, retailers want them to focus on the fruits and vegetables for sale rather than the fixtures on which these fresh foods are displayed. Like fashion, too, if a model doesn’t present the apparel at its best, or a fixture […]
Sustainability in fresh produce: It’s just common sense
Sustainability has become a popular topic across all industries throughout the world. It is the latest fashion, in terms of companies scrambling to convince consumers they are more sustainable than their competition. In the produce industry, however, this is not a new concept — it has been around and in practice for hundreds of years. […]
Waitrose building out massive Uber Eats network across the UK this summer
Waitrose has combined forces with Uber Eats to assist with grocery deliveries in London, piloting the service in five London supermarkets. The full rollout of Uber Eats is expected to continue through the summer, with more than 200 locations offering fresh produce and other items to family doorsteps. “We want more and more people to enjoy the […]
FareShare, this supermarket are working with suppliers to directly get fresh food to needy families
Waitrose and other UK supermarkets have long leaned on partnerships they have with charitable organisations to help bring meals to families who need it most. Instead of going to waste, excess food that is the equivalent of 16 million meals have gone to FareShare and other groups from Waitrose alone in the past six years. […]
Chiquita’s new marketing pitch offers clever, appealing play on words
Chiquita is launching its new worldwide campaign, “It Peels So Good” to both showcase its leadership in the banana category and highlight its quality, taste, personality, and heritage. “It Peels So Good” tells the banana company’s story of a rich history and a bright future. With the alliteration of “peel” and “feel,” the campaign seeks an emotional […]
British blueberries, the ‘mighty’ snacking fruit, are filling up produce section shelves
British blueberry producers are expecting to send 6,000 tonnes of fruit to retail shelves this year, projecting the “sweetest and largest crop yet.” This season, which started in early June and will run to late September, will offer “sweeter than ever” fruit thanks to sunny weather which boosts blueberries’ natural sugar content. “British blueberries have long […]
