Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact
Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its sixth year, the 2024 campaign reached 620,000 children from 2,375 primary and special schools. Over the last six years, through a combination of over £20m ($25 million) of advertising […]
UK schools say ‘Eat Them to Defeat Them’ has led to more kids eating vegetables
More than 95% of schools who have taken part in Veg Power’s 2024 Eat Them to Defeat Them campaign say it has been a success with students, so much so that it will be returning in March 2025. Eat Them to Defeat Them is one of the few initiatives undertaken by an organization in any country that […]
Investing in the future: How to unlock the funding to finance a food system transformation
Currently, an astonishing one-third of all food produced worldwide is either lost or wasted. It’s difficult to overlook the evidence, and most pertinently, the data highlights that our global food system is still far from future-proof. In 48 countries, an estimated 238 million people still experience chronic food insecurity. If we capture even half of […]
‘Eat Them to Defeat Them’ campaign, impacting millions of children, gets green light for 2025
An astonishing 8 in 10 children in the UK are not eating enough fruits and vegetables. More than one-third are not even getting one serving per day. Campaigns to improve consumption over the past few decades have been tried and failed. But one that seems to be having lasting impact is “Eat Them to Defeat […]
Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
How retailers, agencies in the U.S. are rallying momentum for produce-based prescriptions
Food as medicine is far from a new concept. Hippocrates, the ancient Greek who lived in the fourth century B.C., made the connection by saying, “Let food be thy medicine and medicine be thy food.” Today, this concept should be front-row center on our plates. There are three reasons why. First, poor diet contributes to […]
