Food as medicine? Why it’s probably best to avoid that label
There are certain words or phrases that make me cringe. Yes, kale, but also “food is medicine,” or “food as medicine.” I believe both phrases overpromise benefits while also taking away the joy, pleasure, and enjoyment of eating — especially when it comes to fresh produce. Think of the beautiful colors, enticing aromas, crunchy textures, […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
British Berry Growers to dish out 30,000 strawberries at Mudder events
With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]
Hiking, fresh food and health: Why Portugal should be an example for the world
This article was written as I hiked for 16 days along Portugal’s northern coastline while doing the Camino Portuguese, a popular pilgrimage route. It was an amazing experience from a food and fresh produce perspective, as Portugal’s cuisine is a celebration of fresh, locally sourced ingredients that are bursting with flavor. During my 220-mile hike […]
Tesco shows commitment to consumers by promoting healthier, affordable foods
In a continued effort to help shoppers eat healthier, UK supermarket Tesco announced it will not sell foods high in fat, salt or sugar in volume-led promotions. Though the Government announced it will not restrict multi-buy deals of so-called HHFS until at least 2025, Tesco is still committed to trying to promote “affordable, healthy, sustainable […]
Tesco launches £5 million grant programme to improve health of school children
In a quest to provide impoverished school children with more healthy food, including fruits and vegetables, Tesco is reimaging its community funding effort with a new £5 million grant programme that will launch this summer. More than 5,000 schools will be able to apply for the grants, which will deliver a series of £1,500 checks […]
Food Menu Trends report has a new No. 1: Making vegetables the centerpiece
Foodservice leader Unilever Food Solutions has released its annual Future Menu Trends report, and No. 1 on its list should delight those who dabble in fresh produce: Irresistible Vegetables. The top choice of more than 1,600 chefs from 21 countries this year is veg, and in particular, how to make carrots, broccoli and Brussels sprouts […]
University-led Diet and Innovation Hub hopes to boost nutrition in UK
The University of Southampton and its researchers have been selected to spearhead one of six Diet and Innovation Hubs across the UK, hoping to find ways to improve the nutritional quality of food and beverages. The UK’s Biotechnology and Biological Sciences Research Council (BBSRC) along with the Medical Research Council (MRC), Innovate UK and DEFRA […]
