Sainsbury’s entices shoppers to buy more fruits, veg during Nectar 1,000 points Challenge
In what’s become a healthy annual rite of passage, Sainsbury’s is rewarding customers for adding fresh, frozen or dried produce items to their shopping baskets. The Great Fruit & Veg Challenge from Nectar allows consumers to earn as many as 1,000 loyalty points during a seven-week span from 31st July to 17th September if they […]
Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
New research suggests social media influencers could be key to increase produce consumption
UK companies spent an astonishing £820 million last year on social media influencer marketing, according to data from wearesocial.com. It’s not surprising given the allure and power it can have in shaping consumer habits. But could influencers who promoted the norms of eating healthy sway all of us to eat more fruits and vegetables? Recent […]
Questions abound on fresh produce consumption, but shows like New York help spread word
“How do we increase produce consumption?” This mantra has been chanted at industry events and in produce publications for as long as I can remember. It should be a no-brainer. Produce is healthy. Everyone wants to be healthy. Between fresh and non-fresh presentations, produce is available, affordable and there is a fruit or veggie that […]
Shoppers are making more healthy food choices after changes to multibuy promotions
What can be more healthful than expanding the footprints of fresh produce sections in supermarkets? Removing any and all unhealthy products in store aisles that are high in fat, sugar and salt, or HFSS. That has been a mission for Tesco since the beginning of the COVID-19 pandemic, and especially as individuals and families have […]
Walnuts from U.S. looking ‘exceptional’ heading into end of the year
Good news for those in the UK who enjoy seeing California walnuts in stores: the 2023 crop is one of the best in memory for growers who have been in business for 40 years. Robert Verloop, CEO, of the California Walnut Commission, talked up the amazing results at the recent the Global Produce & Floral Show in […]
Grape Attraction: 5 big consumer trends for the next year include nod to ‘green reality’
More than 90,000 visitors attended the recent 15th Fruit Attraction fair and conference in Madrid, which showcased agricultural industries of 135 countries. The convention included the 7th iteration of Grape Attraction, which explored the table grape sector in Europe and the world. Desmond Jas, head of sales and marketing at Olympic Fruit, based in the Netherlands, analyzed […]
The C-Suite Focus on Increasing Fruit and Vegetable Consumption
I recently moderated a panel discussion in the U.S. at the Produce for Better Health (PBH) Consumer Connection Conference in mid-April. The panelists represented a diverse group of foodservice companies, where senior leadership views produce as an important part of their business. Our 45-minute discussion focused on leaders’ insights on what matters, what’s doable and what […]
