Healthy food campaigns aimed at kids, adults, kick off in UK
Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]
Investors help push Tesco to increase healthy food sales
A group of investors who had pressured Tesco to provide higher sales of healthy food got their wish this week as the UK retailer announced plans to improve nutritious option in its stores. Tesco, which had committed to lifting sales of healthy products to 65% at UK stores, promised to carry the commitment to its […]
Branston begins work on potato protein extraction plant
Leading potato supplier Branston has broken ground on a £6m facility in Lincolnshire that will extract high grade plant protein from potatoes. The facility, the first of its kind in the UK, will take the protein from “low-value potatoes” and create starch-based products as well as utilize it in vegetarian and vegan foods. Branston is […]
