Zespri makes ‘Taste the Obsession’ pitch to UK shoppers with SunGold kiwi 4-pack at Tesco
Susan Barrow Dodd, the Market Manager in the UK for Zespri, was direct in her assessment of the UK consumers’ embrace of kiwis. “Although we are making good progress in kiwifruit consumption in the UK, we are still a long way behind the penetration that we experience across the rest of Europe,” she said. “Many […]
Waitrose testing linerless packaging for gold kiwifruit
Waitrose this summer is trialing the Pro-Produce pack linerless solution for its Fresh Gold Kiwis. ProPrint Group collaborated with Primafruit and the retailer to launch the eight-week trial. If successful, the Pro-Produce pack could roll out further within the Waitrose fruit range. For Gold Kiwis alone, the linerless packaging format can save 1.2 tonnes of […]
