Chiquita’s new marketing pitch offers clever, appealing play on words
Chiquita is launching its new worldwide campaign, “It Peels So Good” to both showcase its leadership in the banana category and highlight its quality, taste, personality, and heritage. “It Peels So Good” tells the banana company’s story of a rich history and a bright future. With the alliteration of “peel” and “feel,” the campaign seeks an emotional […]
Lidl GB presses supermarkets to use better packaging and stop marketing unhealthy products, cartoons to kids
The highly successful Eat Them to Defeat campaign proves that there are ways to market fruits and vegetables to kids and get them to actually consume them. But at store level, it has been more of a challenge. No matter how appealing displays can be, parents and their children are still not purchasing enough fresh […]
Freshfel worries that proposed pre-cut produce marketing standards will raise prices
Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables. The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce. The document […]
When it comes to produce departments, knowledge is power
Our world is in a continuous state of change. Demographics are changing across the globe, as immigrants move to new locations and influence their new homes in many ways. One of the major changes is the influx of new and different cuisines being introduced in all areas of the world. To meet these changes in […]
Asia Fruit Logistica honours four fresh produce companies with awards
Four standout fresh produce companies from across the globe were honoured Thursday at the three-day Asia Fruit Logistica in Bangkok for their outstanding work and innovations in helping grow the sector. South African citrus marketer ClemenGold, Chinese distributor Goodfarmer, Thailand’s wholesale chain Makro and the Paramount Export Company earned this year’s Asia Fruit Awards for […]
ICA Sweden’s Maria Wieloch On The Imperative Of Increasing Produce Consumption
We have worked with ICA’s Maria Wieloch, as she is not only an exceptional industry leader, but a rare trifecta, having presented at our events in London, Amsterdam and New York on a diverse range of topics: ICA’s Maria Wieloch Headlines Educational Seminar At London Produce Show; Talks About Halloween, Easter And How To Lift […]
South African stone fruit campaign in UK gets lift with new marketing
What customers can resist colourful and succulent plums, peaches and nectarines? They practically sell themselves when displayed well with proper signage. Each year, South African Deciduous Fruit Industry body Hortgro oversees the export of nearly 8,000 pieces of stone fruit to the UK from November to May while ensuring that retailers understand what they are […]
Research Perspective: Many Questions Remain About Branded Produce
Read the corresponding Research Perspective article Tell your authentic story and you will build brand love The idea that consumers will pay a premium for the branded produce they love is a break-through, but the research also shows that few consumers really connect with many produce brands. It is almost as if consumers yearn for a […]
