Research and Analysis: Fresh Produce Has Marketing Challenges
Originally printed in the November 2021 issue of Produce Business. The issue of fresh produce branding is an important one. It is, however, different from the typical analysis of branding in most of the supermarket. What is the key difference? Simple… retailers generally only carry one brand at a time of each fresh produce item. In […]
25 years, 25 projects, 27 columns … and still running
In November 1996 – a little more than 25 years ago – I set my first steps in what became a lifelong passion: creativity in fresh produce. And what a journey it has been! To celebrate the many blessings that the world of fresh produce has given me, I have decided to commit as much […]
COVID-19 and The Produce Industry: The Great Accelerator
The produce industry is unlikely to thrive unless the country does. But with a wise collection of thought leaders, we find ourselves optimistic.
Green SuperFood launches European Marketing Arm
Green SuperFood, a producer-exporter of premium and sustainable fresh fruit and one of the largest Hass avocado growers in Colombia and Brazil, will launch its new European marketing and distribution arm called Farmers Home Europe at Fruit Attraction 2021 (Stand 6F03A in Hall 6). Farmers Home Europe, which will be the European office for GSF’s Latin American […]
Celebrating 35 Years — Vanguards Who Made a Difference: Lisa Cork
Over the course of the year, we pay tribute to 35 living Vanguards and 12 departed heroes. This month’s featured Vanguard is Lisa Cork, Fresh Produce Marketing Ltd. ward-winning strategist Lisa Cork is American born, and firmly New Zealand-based, yet her arresting influence on the industry knows no borders. For more than three decades, she […]
Waitrose testing linerless packaging for gold kiwifruit
Waitrose this summer is trialing the Pro-Produce pack linerless solution for its Fresh Gold Kiwis. ProPrint Group collaborated with Primafruit and the retailer to launch the eight-week trial. If successful, the Pro-Produce pack could roll out further within the Waitrose fruit range. For Gold Kiwis alone, the linerless packaging format can save 1.2 tonnes of […]
Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
Picota Cherries: Tools and Tips To Maximise Retail Sales
As greater volume arrives from Spain this season, UK retailers are encouraged to market the stalkless variety as healthy, versatile, affordable, seasonal and unique. The European Picota cherry season is underway in the UK, with excellent quality fruit already arriving from the Valle del Jerte (Jerte Valley) in Spain. The UK remains the biggest importer […]
