Freshfel calls for more efficient, coherent agricultural promotion policy
Freshfel Europe this week submitted its contribution to the European Commission’s public consultation on the EU agricultural promotion policy inside and outside of the European Union. In a 10-page response, Freshfel Europe recommends boosting the efficiency, coherence and EU added value of the promotion policy on the EU internal market and third-country markets to better inform and […]
NY Produce Show Discussions: Branding expert Lisa Cork on 3 positive macro trends
I’m tempted to say we saved the best for last… as this concludes the presentation of our speakers from The New York Produce Show and Conference — Virtual Edition. Yet this is not quite true, as each one of our speakers provided a truly unique perspective on the pandemic, the industry and the future. We, of […]
Using Social Media To Affect Produce Buying Decisions
Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]
Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
Cherry Summit hosting webinar on opportunities, challenges from pandemic
The Global Cherry Summit, the premier annual event for cherry industry professionals worldwide, will hold a webinar on 29 April. The online event will act as a preview of the in-person event that has been postponed to August and as an excellent opportunity for the sector to meet and analyze the complex 2020-21 Chilean cherry […]
How farming makes you a better wholesaler
Originally printed in the March 2021 issue of Produce Business Together with my father and my brother, we are developing our family business with passion and excitement. Trying new things and seeing soon the result is very satisfying. Fresh fruits are demanding products with complex supply chains. We meet many interesting people around the globe. The […]
Five trends shaping food safety requirements
The events of the pandemic have caused a fundamental reset in human behavior and as the hospitality and catering sector know well, new food and beverage requirements have been shaped for the long term. From the rise in takeaways and collection services, through to eco-conscious consuming and ensuring a positive food safety culture, Kirstie Jones discusses five food trends that […]
