Jim Prevor: My Thousandth Man
This tribute appeared in Produce Business magazine earlier this year, just two months after the passing of co-founder Jim Prevor. On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same year he and Debbie were married. I did not realize […]
Jim Prevor: A Profile in Courage
In 2022, Primus Group Inc. and I lost a great friend, James Prevor [Jim]. The phrase “speak truth to power” is attributed to the Quakers. It implies a level of bravery that requires “risking either the status quo, one’s reputation or livelihood, or the wrath of the person one is confronting.” Jim regularly “spoke truth […]
Remembering the Pundit and a favorite tune this festive season
Jim Prevor, the longtime Editor-in-Chief, co-founder and chief executive at Produce Business magazine, passed away a few weeks ago. He has left an indelible mark on the industry he grew up in, as the great-grandson of a produce wholesaler and the son of a produce leader and marketer who carried on the legacy of the […]
Jim Prevor, Industry Icon and Maverick Thought Leader, Passes Away
The Produce Business editor who launched the London Produce Show and Conference was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy.
THE COST OF LOST REPUTATION: The Price Of Our Loss In Afghanistan Reminds The Industry That Reputation Is A Great Store Of Value
We are not a political site here at the Pundit. Yet we think the collapse of Afghanistan is filled with lessons and warnings for people in business. Many years ago, my family business was heavily involved in the export of produce. An important employee had left the company and immediately set out to switch our […]
