Picota cherries poised for rebound in UK thanks to better forecasts, new marketing campaigns
Spanish Picota cherry growers are looking forward to a “positive and well-balanced season” as the sector tries to rebound from devastating rainfall last year. Unusually heavy rain last June devastated half of the Valle del Jerte crop. However, there are high hopes for an improved season in 2024, with better weather and a high-quality crop […]
Picota Cherries: Tools and Tips To Maximise Retail Sales
As greater volume arrives from Spain this season, UK retailers are encouraged to market the stalkless variety as healthy, versatile, affordable, seasonal and unique. The European Picota cherry season is underway in the UK, with excellent quality fruit already arriving from the Valle del Jerte (Jerte Valley) in Spain. The UK remains the biggest importer […]
With Brexit a factor, growers target larger crop of Picota cherries for UK
European Picota cherry growers in Spain’s Jerte Valley west of Madrid are predicting a bountiful harvest in mid-June after a three-week blossom in April that saw pristine weather conditions. More than a million cherry trees are grown on the slopes of the mountain, and this year’s volumes headed to the UK are expected to be […]
