Asda squares off against both Aldi and Lidl in price-matching scheme that includes 287 new items
In an effort to stave off gains being made by deep discounters Aldi and Lidl in the UK, Asda has promised it will be matching prices from both competitors this year. Asda, which currently sits comfortably ahead of the two in market share according to Kantar Worldpanel data – 13.6% to Aldi’s 9.3% and Lidl’s […]
