Jim Prevor: My Thousandth Man
This tribute appeared in Produce Business magazine earlier this year, just two months after the passing of co-founder Jim Prevor. On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same year he and Debbie were married. I did not realize […]
Jim Prevor, Industry Icon and Maverick Thought Leader, Passes Away
The Produce Business editor who launched the London Produce Show and Conference was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy.
Remembering our Diana: A tireless, devoted woman who gave so much to others and the business
It was 1985, and as a very young man, I had the idea of starting a magazine for the buying segment of the produce industry. Back in those days, and long before desktop publishing made it easy to produce a publication, the world was filled with typesetting shops, and I walked into one in Pelham, […]
Prevor: How United Fresh and PMA Got There — 3 Lessons
This column appeared in the April 2021 edition of Produce Business There was a time when the association that is now known as the Produce Marketing Association was called the Produce Prepackaging Association, and it was in such a difficult state that it pleaded with the then-much-larger United Fresh Fruit and Vegetable Association, now the […]
With Brexit a factor, growers target larger crop of Picota cherries for UK
European Picota cherry growers in Spain’s Jerte Valley west of Madrid are predicting a bountiful harvest in mid-June after a three-week blossom in April that saw pristine weather conditions. More than a million cherry trees are grown on the slopes of the mountain, and this year’s volumes headed to the UK are expected to be […]
