Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption
Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]
The Art of Produce: Why Aesthetics Matters When Serving Up Fruits and Vegetables
Dining embraces all five senses — the mouth-watering smell of fresh peaches; the sizzle of a fajita in a cast iron skillet; the silkiness of a tablecloth; the visual feast of a beautifully plated entree; or the refreshing taste of a watermelon sorbet. But beyond art for art’s sake — what some chefs dub “the […]
Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
How the placement of citrus inside and outside can add zest and sales in your produce department
Citrus is a core category in produce departments and, with a variety of products available and flexibility in merchandising, retailers can develop presentations to generate more attention — and sales. The range of merchandising possibilities is vast. In one example, 3 Guys from Brooklyn, Brooklyn, NY, which is located at an intersection, positions its citrus largely […]
Robust harvest helps bring Kissabel’s unique colours, profile to UK retailers
It’s been a banner autumn for the star of all apples, Kissabel, in the UK. British partner Worldwide Fruit was the first to begin harvesting, ahead of France, Italy, Germany and Switzerland. And it also marked the start of marketing campaigns to get the word out on the red Rouge, pink flesh and yellow and […]
British Berry Growers to dish out 30,000 strawberries at Mudder events
With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]
Chiquita’s new marketing pitch offers clever, appealing play on words
Chiquita is launching its new worldwide campaign, “It Peels So Good” to both showcase its leadership in the banana category and highlight its quality, taste, personality, and heritage. “It Peels So Good” tells the banana company’s story of a rich history and a bright future. With the alliteration of “peel” and “feel,” the campaign seeks an emotional […]
Freshfel calls for more efficient, coherent agricultural promotion policy
Freshfel Europe this week submitted its contribution to the European Commission’s public consultation on the EU agricultural promotion policy inside and outside of the European Union. In a 10-page response, Freshfel Europe recommends boosting the efficiency, coherence and EU added value of the promotion policy on the EU internal market and third-country markets to better inform and […]
