Value veg help Lidl, Aldi lead the way with robust sales during Christmas season
Lidl shoppers took advantage of the retailer’s Pick of the Week vegetables during the pivotal Dec. 19-24 week, purchasing some 6,500 tonnes of carrots, parsnips, Brussels sprouts, potatoes and swedes for meals during the Christmas period. At 8p apiece, veg proved to be one of the key drivers of sales in the final weeks of […]
Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
