Using Social Media To Affect Produce Buying Decisions
Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]
