Angus Soft Fruits leader talks innovation and challenges in berry sector

In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about?  We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]

Chic Onix oranges slice their way into British supermarkets and onto consumer cocktails

The unusual-looking Onix orange has been released by AMFRESH company Genesis Fresh and is finding its ways onto displays in British supermarkets, including Tesco and Marks and Spencer. The striped dark-red Onix was discovered in Spain and is being marketed strategically as a cocktail mixer. Take one look at its stunning skin and its two-tone […]

Across the pond, companies struggling to get shoppers to purchase brand-name produce

Produce brands not only have fierce competition from other brands, but also from private-label fruit and vegetables. In the last two years, inflation has impacted the cost of produce, further challenging brand-named produce. Companies need to fully understand the impact of inflation on consumers, and what they are looking for in their products to convince […]

How can fresh produce wholesalers adapt to the blurring of traditional lanes?

There was a time when each part of the supply chain stayed within a well-defined and mutually respected lane. Every link — grower, shipper, packinghouse, buying agent, broker, wholesaler, distributor, fresh-cut processor, purveyor, retail store, big box store, freight broker, common carrier — knew its exact function on the long road to get perishable agricultural […]