New research suggests social media influencers could be key to increase produce consumption
UK companies spent an astonishing £820 million last year on social media influencer marketing, according to data from wearesocial.com. It’s not surprising given the allure and power it can have in shaping consumer habits. But could influencers who promoted the norms of eating healthy sway all of us to eat more fruits and vegetables? Recent […]
Staying fresh matters: How to use social media to directly reach consumers
Social media is a powerful marketing tool in today’s produce world. It connects a product or brand directly with consumers and influences buying decisions. Witness the explosive effect of a recipe called uunifetapasta, or ‘oven-baked feta pasta,’ shared by Finnish food blogger Jenni Häyrinen in January 2021 on the social media platform, TikTok. A key […]
Wholesale Market: We need social media to stay relevant
I started working at A&J Produce Corporation last May, thrilled to have the opportunity to be a part of the family business. My grandfather and his partners started A&J in 1977 at the Hunts Point Terminal Produce Cooperative Association located in the Bronx, NY. Forty-five years later, our mission remains the same: a commitment to […]
Using Social Media To Affect Produce Buying Decisions
Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]
