Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
Winter wonder: First British strawberries of 2021 hit shelves at Aldi store
The first British strawberries of the year arrived at an Aldi store in Hereford last Thursday, continuing the remarkable trend of getting the sweet tasting treats on shelves during the winter months. Thanks to growing innovations, warmer climates and efforts from suppliers, the consumer favourite is showing up in punnets in supermarkets in February instead […]
