Brakes embraces Love British Food campaign to put much-needed spotlight on local growers

Foodservice wholesaler Brakes is putting its marketing strength behind British growers with a new campaign that highlights locally produced, seasonal food. Brakes is embracing Love British Food as it kicks off this month with a new spot on its website that showcases supplier stories and how consumers and caterers can use fresh British ingredients in […]

Morrisons building partnerships with independents who have ties to local produce

Supermarket chain Morrisons announced it will be opening six new stores in a partnership with independent retailer Jempson’s that specialize in “championing local produce.” Under the “Together with Morrisons” brand, the first of the bunch will be located in Peasmarsh, East Sussex, where the supermarket is promising far more direct sourcing of fresh fruits and […]

Strange-looking celeriac becoming huge hit in kitchens, UK restaurants

That odd, gnarly-looking vegetable that almost doesn’t look edible is catching the eyes of foodies and chefs across the UK. Celeriac, which is a close relative to celery but without its look or its flavour – both sweet and nutty to the palette – is seeing unprecedented demand in supermarkets such as Tesco. In fact, […]

Aldi’s sales, market share rise again and it is looking for more

Most of the British supermarket chains saw increased sales during the 12-week period to 19 February, but one of them continues to make more of a splash than the rest. Aldi eclipsed its previous benchmark for market share against competitors and now stands at 9.4%, firmly in fourth place behind juggernaut Tesco, Sainsbury’s and Asda. […]

Waitrose cuts already-reduced items, including produce, to help struggling shoppers

As new data from Kantar revealed the struggles of British consumers to fight off inflation, Waitrose joined its competitors in slashing prices, including reducing items that were already on sale. Putting what it says is a £100m investment to “lower prices on hundreds of everyday favourite products,” Waitrose has trimmed some items by a further […]

Grocery price inflation in UK tops 17%, stunning even Kantar analysts

Just when it seemed British supermarket consumers were making slight gains against inflation, new data released by Kantar Worldpanel shows they are not. In fact, their positions are worse than ever. Kantar revealed that in the month leading up to 19th February, grocery price inflation soared to a staggering 17.1%, the largest its analysts say […]